The Isle of Man’s non-profit world is vibrant, and corporate social responsibility (CSR) is on everyone’s agenda. CSR isn’t just about building reputations, but about building businesses that care, that matter and truly help the local community.
Appreciate is a new platform that connects all the Island’s non-profits with each other and with businesses looking to further their impact in the local community.
Appreciate gives exposure to local non-profits while allowing businesses to tailor their CSR efforts effectively, to use their skills to assist non-profits and to develop meaningful partnerships. Appreciate offers all of this for non-profits through its online profile.
Here are 5 top tips to make your non-profit improve its digital presence via the Appreciate platform.
1. Engaging Images
There’s no better way to catch someone’s attention online than to have big, bright, powerful images which relate perfectly to your non-profit.
Appreciate keeps their profile layout as simple as possible. Using the same size horizontal cover picture and square logo as Facebook is perfect for setting up an Appreciate profile.
Have a look at the image below from a non-profit already on Appreciate. Their bright, bold and a powerful image sucks you in immediately to who they are and what they do.
2. Mission Statement
Mission statements can powerfully relate your non-profit’s dream. Creating a short, digestible and powerful introduction to your non-profit is crucial for getting the attention of people and businesses.
Appreciate’s mission statement and dream is to connect the entire non-profit world. Sure they have other really important things going on to tell people about, but their short and powerful mission statement allows people to know exactly what Appreciate are here to do.
3. Up-to-date Contact Details
Make 1000% certain all of your non-profit’s contact details are up to date. Ensuring everyone who wants to connect with you can do so will improve communication and create a stronger brand for your non-profit.
There’s nothing more frustrating than e-mailing a non-profit you’re super passionate about, only to find that the e-mail “bounces”.
4. Social media, social media, and more social media
Twitter, Facebook, LinkedIn, Instagram, Medium, Pinterest… can be a lot to digest. Appreciate can help take some of the time you spend on perfecting your online brand off your shoulders and allow you to focus your energy on changing the world with your non-profit. If you do have these accounts, link them to your profile so people can immerse themselves in your non-profit’s brand!
A profile with Appreciate will be powerfully insightful for people wanting to find out more about your mission and story. You can know with confidence that if people find you on Appreciate they will understand your mission and goals. Having social media accounts allow you to highlight what your non-profit is up to day-to-day and is a great way to build your following.
This is one step closer to creating more meaningful connections with people who want to help you!
5. How can people help you the most effectively?
On Appreciate you are able to select “Volunteers”, “Partnerships”, “Donations” and “Specialised Talks” with a certain amount of specificity. If you only need volunteers, selecting this option will inform people on your profile exactly what help your non-profit needs and why they should connect with you, to help as effectively as possible.
Have you ever had a 40 email long e-mail chain with someone, or a business who wants to find out more and inquire about your non-profit, only to find out they can’t help you? By selecting the most appropriate reasons to contact you, you’ll avoid these long-winded conversations, saving you time to focus on your non-profit’s mission.
We hope these 5 short insights help you to improve your non-profits profile! If you’re interested in Appreciate and how they can assist your non-profit, you can always reach out to them on Facebook, Instagram, LinkedIn, we can put you in-touch through Gef The Mongoose, or simply send an e-mail to [email protected] !